The Lion’s Share

It’s hardly uncommon for a phrase to transform into a policy statement purely by virtue of being glib, but perhaps nowhere is this more so than in the road safety industry. Indeed, “road safety” is itself such a phrase: it’s more snappy than “road danger reduction”, so once in use it acquires a great deal of inertia. But the difference between the two is significant, and is exemplified by everything that I’m about to discuss in relation to one specific phrase: “share the road”.

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