A Smart Move

Recently the Bicycle Helmet Initiative trust (BHIT) rebranded itself as “Cycle-Smart”. But what did this change of name actually signal?

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The Brick Wall

I’ve been party to The Great Helmet Debate for well over two decades now. You can’t ride bicycles regularly without numerous people—regardless of whether or not they ride a bicycle themselves—volunteering their opinion on helmets.

And it’s fine. I like debate. I like testing hypotheses. Rigorously. It’s how we make sure we get stuff right, or at the very least it’s how we make sure we’re offering coherent arguments rather than just opinions that you’re not even entitled to.

But there are many fascinating characteristics of The Great Helmet Debate, and one of them is this.

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