It’s hardly uncommon for a phrase to transform into a policy statement purely by virtue of being glib, but perhaps nowhere is this more so than in the road safety industry. Indeed, “road safety” is itself such a phrase: it’s more snappy than “road danger reduction”, so once in use it acquires a great deal of inertia. But the difference between the two is significant, and is exemplified by everything that I’m about to discuss in relation to one specific phrase: “share the road”.
Quick as a flash, the hare senses the machinery approaching. His ears twitch towards the deep, industrial growl; his nose dances around the particles drifting through the air; his eyes swivel instantly towards the cloud of dust and chaff cast skywards by the beast that thunders towards him.
A new low in road safety films.
Another week, another road safety film. Step forward, please, the Department of the Environment for Northern Ireland.
“To promote the idea of sharing the streets more safely, we’ve made a fun film here in the City of London Corporation.”
No, you haven’t.